00.53

Jay Janner- Some of these pictures along with some of the work from the drought have been my most recognized pictures.

00.39

Jay Janner- If my editors new what I did I’m sure the would have told me not to… the pressure comes from myself to do good work.  I’m my own worst critic. 

00.36

Terry Hagerty- I was nervous, I’ve shot for dailies but nothing like this.  I just remember calling our staff reporter and saying this is the biggest fire I’ve ever seen.

00.34

Jay Janner- They wouldn’t let me walk but they would let me drive through the burned area.  Everyday there was a moment where I was weighing the risk.

00.32

Terry Hagerty- (during coverage) I slept with fire victims in the local church (while his own house was burning down)

00.30

Terry Hagerty- If I had to do it over I would have pushed it more (in reference to police boundaries)

00.25

Jay Janner- In an evacuation zone no one is aloud in and I had to leave.

00.23

Jay Janner- After awhile you get a feel for it.

00.20

Jay Janner- As a photojournalist I’m used to finding alternate ways into an area.

00.06

Jay Janner- Is an old saying in photography, “If your pictures aren’t good enough you’re not close enough.”

00.05

Jay Janner- I’ve bee a newspaper staff photographer for many years and this was scary.

00.03

Jay Janner- 2011 was the hottest and driest year ever recorded in Texas.

23.50

About to start over here…

23.28

Getting my glass of wine and about to listen to some great journalists talk about reporting the wildfires.

00.45

Audience member:  We have to investigate why we are interested in one crisis and not another crisis.  There are times when one crisis comes to our attention and we have to look at the motivation for feeling passionate about this crisis versus another crisis you don’t know much about.

00.35

David Krug:  do you want accuracy or do you want eyeballs?  This is the conundrum they are struggling with.

00.34

Reeve Hamilton:  If you want to attract the younger audience, you can’t condescend to them.

00.33

Maira Garcia:  They have to (attract the younger demographic)  The talk about wanting it but they aren’t making (the stories) easily accessible.  I have an iPad, I have an iPhone and that’s how I access media.

00.28

Maira Garcia:  For us our reputation is everything.  We would rather be fair and acurate (than get substantial hits on youtube)

00.19

David Krug:  They made this an event… journalism can learn from this.  Make your video an event.  If you want to have success like Invisible children did, make it an event.

00.14

Reeve Hamilton:  Instead of the journalists coming and complaining about (the video) it’s their job to come in and provide context to it.

00.12

David Krug:  People are willing to overlook minor inaccuracies if they agree with the overall message.

00.11

Reeve Hamilton:  As a campaign video it was very good… if its goals are to tell the situation in Uganda, its not very effective.  But is is effective to get people to plaster posters all over.

00.08

Reeve Hamilton:  (what creates a viral video) A very clear easily understandable villain and a graspable story.  People are much more willing to watch something nice instead of the local news.

00.04

David Krug:  Someone outside of journalism told a story and created a brand that everyone wanted to share.

01.55

Jeremy Schwartz, “You can’t paint the boarder with one brush and say- this is what’s happening everywhere.”

01.33

Jeremy Schwartz, “If you write a story about spill over violence people come out of the woodwork if you (don’t print) what they already believe.”

01.29

Cecilia Balli, “Drug use is killing entire democracies and countries.”

01.28

Jeremy Schwartz, “It’s going to be interesting as the Iraq war winds down, as these American defense contractors (look for work) have looked to the US-Mexico border and narco terrorists as the next frontier.”

01.25

Melissa del Bosque, “It‘s clear from a policy perspective that the wart on drugs doesn’t work.”

01.17

Cecilia Balli, “The more you break up the cartels, the more violent the become.  You are winning on the surface but losing in the long run.”

01.15

Cecilia Balli, We like this discourse of good guys and bad guys and we don’t want to think about these inequalities and markets… so its a very hard story to tell to Americans and to Mexicans also.”

01.09

Melissa del Bosque, “If you can’t cross the border to cover a story, its hard to say he (Phelipe Calderon) is winning (the drug war).

01.02

Cecilia Balli, “Ultimately the price you pay now (as reporters) is death, not loss of income.”

01.01

Jeremy Schwartz, “The locals know the stories, but they can’t tell the stories.”

01.00

Jeremy Schwartz, “Its kind of an unfortunate thing with this where you have Mexican news rooms that have been infiltrated by the cartels.”

00.56

00.54

Melissa del Bosque, “This isn’t a traditonal war like we would see in Iraq or Afghanistan”

00.50

Here we go… one more time, if you aren’t logged in you can with this web address… http://austin.culturemap.com/newsdetail/02-28-12-09-09-reporting-from-the-border/

00.32

Make sure you tap into the live stream starting at 7… http://austin.culturemap.com/newsdetail/02-28-12-09-09-reporting-from-the-border/

00.25

T minus 30 min until this gets going.